Make money easy

People purchasing a product or service because you have to make money easy, for example, petrol, childcare, medication. These products may be purchased less, but in general the purchaser sees them as a necessity and must have them no matter the climate. These products or service will be the first to be purchased and other things will fall by the wayside if there is no extra capacity for spending.

I will go without, but NOT without that. These people are not willing to go without a certain product or service and will keep this up until they can no longer afford ANY luxury stuff. There are so many different products and services that fit in with this category, as an example, one person may not ever be willing to part with their gym membership, someone else may not be able to do without their bottle of wine or their monthly facial. If your product or service is perceived as being at the top of this list then it will be the last luxury item to be cut from the budget in order to make money easy.

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